Last updated: May 2026 — James Whitfield, Brandsvillage

Affiliate Disclosure

Our Commitment to Transparency

At Brandsvillage (brandsvillage.co.uk), we believe that every visitor deserves to know exactly how this website operates and how it generates revenue. This page explains our affiliate relationships, how they work in practice, and why they do not influence the editorial independence of any review or recommendation published on this site.

This disclosure has been prepared in accordance with the guidelines of the Federal Trade Commission (FTC), the UK Advertising Standards Authority (ASA), and the Committee of Advertising Practice (CAP) codes applicable to affiliate and performance-based marketing content.

What Are Affiliate Links?

Some of the links you find on Brandsvillage are affiliate links. This means that when you click on a link to a betting site or online casino featured on our pages and subsequently create an account or make a qualifying deposit, Brandsvillage may earn a commission from the operator at no additional cost to you.

Here is how the process works in simple terms:

• You visit a review or recommendation page on brandsvillage.co.uk.
• You click a link or button pointing to a third-party betting operator.
• A tracking code embedded in that link identifies Brandsvillage as the referring source.
• If you register and meet the operator's qualifying criteria, we receive a commission payment.
• The commission is paid entirely by the operator and does not increase the cost of any product or service you purchase.

How Affiliate Relationships Are Managed

Brandsvillage works with a number of licensed betting and casino operators who are legally permitted to accept customers from Great Britain. These commercial relationships allow us to fund the research, writing, and maintenance of this website. However, the existence of an affiliate agreement with an operator does not guarantee that operator a positive review, a higher ranking, or a recommendation on this site.

Not every operator we review has an affiliate agreement with us. Equally, holding an affiliate relationship with a brand does not shield that brand from criticism if our testing reveals shortcomings in areas such as licensing, odds quality, customer service, payment speeds, or responsible gambling tools.

Editorial Independence and Review Methodology

All reviews and recommendations published on Brandsvillage are written and overseen by James Whitfield, the site's owner and lead reviewer. James has spent several years researching the UK regulated gambling market and applies a consistent, structured methodology to every evaluation. His process includes:

• Licensing verification: Confirming the operator holds a valid licence issued by the UK Gambling Commission (UKGC).
• Hands-on testing: Creating real accounts and assessing the registration process, deposit and withdrawal experience, and mobile usability.
• Odds and market analysis: Comparing pricing and available markets against industry benchmarks.
• Bonus terms scrutiny: Reading wagering requirements, time limits, and excluded games in full.
• Responsible gambling assessment: Evaluating the availability and accessibility of tools such as deposit limits, self-exclusion, and reality checks.
• Customer support evaluation: Testing response times and the quality of assistance provided.

Scores and verdicts are determined solely by the findings of this methodology. No operator has the ability to edit, approve, or veto any review content before or after publication.

Your Trust Matters

James Whitfield founded Brandsvillage with the intention of giving GB bettors a reliable, honest resource for navigating an increasingly crowded market of new betting sites. Compromising the accuracy of a review for commercial gain would undermine the entire purpose of this website.

If you have any questions about our affiliate relationships, our review process, or the way any specific operator has been assessed, you are welcome to get in touch directly through the contact page.

Last updated: 2026. This disclosure applies to all pages and content published on brandsvillage.co.uk.