Last updated: May 2026 — James Whitfield, Brandsvillage

Privacy Policy

Last updated: January 2026

This Privacy Policy explains how Brandsvillage, operating at brandsvillage.co.uk, collects, uses, stores, and protects your personal information when you visit our website. By using brandsvillage.co.uk, you agree to the practices described in this policy. If you do not agree, please discontinue use of the site immediately.

1. Who We Are

Brandsvillage is a gambling and casino review website focused on new betting sites operating within the United Kingdom. The website is owned and operated by James Whitfield, who serves as the data controller responsible for your personal information. For all data-related enquiries, please refer to the contact details provided at the end of this policy.

2. Information We Collect

When you visit brandsvillage.co.uk, we may collect the following categories of information:

• Technical data: IP address, browser type and version, operating system, referral source, and device identifiers.
• Usage data: Pages visited, time spent on each page, links clicked, and navigation patterns across brandsvillage.co.uk.
• Cookie data: Preferences and session information stored via cookies and similar tracking technologies.
• Voluntary data: Any name, email address, or message you provide if you contact us directly via email or a contact form.

We do not knowingly collect sensitive personal data such as financial information, government identification numbers, or data relating to children under the age of 18.

3. How We Use Your Information

The information collected by brandsvillage.co.uk is used for the following purposes:

• To analyse website traffic and improve the user experience on brandsvillage.co.uk.
• To respond to enquiries submitted directly to James Whitfield or the Brandsvillage team.
• To monitor and prevent fraudulent or abusive activity on the site.
• To comply with applicable legal and regulatory obligations under UK law.

4. Cookies and Tracking Technologies

Brandsvillage.co.uk uses cookies to enhance your browsing experience and to collect anonymised analytics data. Cookies are small text files stored on your device by your browser. We use the following types of cookies:

• Essential cookies: Required for the basic functionality of brandsvillage.co.uk.
• Analytics cookies: Used to understand how visitors interact with the site, typically via tools such as Google Analytics.
• Advertising and affiliate cookies: Used by third-party affiliate networks to track referrals to betting and casino brands reviewed on this site.

You may disable cookies at any time through your browser settings. Please note that disabling cookies may affect the functionality of certain features on brandsvillage.co.uk.

5. Third-Party Links and Affiliate Relationships

Brandsvillage.co.uk contains links to external betting and casino websites. These third-party websites operate independently and have their own privacy policies. We are not responsible for the content, privacy practices, or data handling of any external site. We encourage you to review the privacy policy of any site you visit via a link from brandsvillage.co.uk.

Some links on this website are affiliate links. Clicking these links and registering with a recommended brand may result in Brandsvillage receiving a commission. This does not affect the price you pay or your personal data rights.

6. Analytics

We use third-party analytics services, including Google Analytics, to collect aggregated and anonymised data about how users interact with brandsvillage.co.uk. This data helps us improve our content and site performance. Google Analytics may set its own cookies and is governed by Google's Privacy Policy, which is separate from this document.

7. Your Rights Under GDPR

As a visitor based in the United Kingdom or European Union, you have rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, including:

• The right to access personal data we hold about you.
• The right to request correction of inaccurate information.
• The right to request deletion of your personal data.
• The right to withdraw consent at any time where processing is based on consent.
• The right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

8. Data Retention

We retain personal data only for as long as is necessary to fulfil the purposes outlined in this policy or to comply with legal obligations. Analytics data is typically retained in anonymised form for a period of up to 26 months.

9. Changes to This Policy

Brandsvillage reserves the right to update this Privacy Policy at any time. Any changes will be published on this page with an updated effective date. We encourage you to review this policy periodically to stay informed about how brandsvillage.co.uk protects your information.

10. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal data, please contact the responsible person directly:

• Name: James Whitfield
• Website: brandsvillage.co.uk
• Email: [email protected]

James Whitfield is the designated data controller for brandsvillage.co.uk and will respond to all data-related enquiries within a reasonable timeframe in accordance with UK GDPR obligations.